Singer Reimagined

Optimized Functionality

A dream marriage of horology and automotives, Singer Reimagined distils, enhances and recreates the beauty of classic automobiles.

A love affair between California and Geneva, Singer Reimagined is the brainchild of Rob Dickinson, founder of Singer Vehicle Design and Marco Borraccino, an established Italian horologist. Every Singer Reimagined movement is defined by the need to improve, to ignore convention and the constant pursuit of perfection. Boasting movements that took a decade in development, whilst maintaining an iconic design, Singer Reimagined believes that beauty comes from an uncompromising pursuit of optimized functionality.

Singer Reimagined, although only established in 2017, has built a team of unparalleled horologists and manufacturers, all masters in their respective fields.