Sporting Finesse

The brainchild of Will Hoffman, Hoffman watches focuses on reimagining classic watch designs. The story began when Will Hoffman created a watch for himself in 2016, the Racing 40 Midnight, which was also greatly received by friends and family. Established in New York in 2016, the brand creates modern timepieces with a reference to the past and today holds a loyal following of thousands.

The Hoffman timepieces include limited edition rollouts, chronographs, mechanical manual-wind movements, and much more - all tied together by a subtle aesthetic and an ambition to recreate the past for a modern audience.