The Tale of Beauregard Horology

Nestled in the heart of Geneva, Beauregard emerges as a beacon of independence, conceived from the imagination of Canadian visionary Alexandre Beauregard. With an unwavering passion for rare gems, Alexandre joins forces with the crème de la crème of Swiss craftsmanship, birthing a collection of horological marvels that transcend boundaries.

Between the scenic landscapes of Geneva and Montreal, Alexandre pioneers a genre of watchmaking that earns him three nominations at the prestigious Grand Prix de l’Horlogerie de Genève. Volume, color, originality—each Beauregard creation harmonizes technical prowess with aesthetic allure, rooted in a legacy of high jewelry and watchmaking savoir-faire.

Every Beauregard timepiece, meticulously crafted in Switzerland, exemplifies excellence, with Haute Joaillerie dials handcrafted in the Montreal Atelier. Introduced by a common friend, Alexandre and renowned Canadian lapidary artist Yves Saint-Pierre forge an enduring friendship, igniting Beauregard's complex gem works and illuminating a world of creative possibilities.

For over a decade, Alexandre's pilgrimage to the Tucson Gem Fair has enriched his circle of suppliers and friends, granting unparalleled access to exceptional materials sourced directly from the mines. Each Beauregard watch, crafted to a precision of 0.02 millimeters, bears testament to Alexandre's unwavering passion for beautiful stones.

Handcrafted with meticulous precision, each petal of a Beauregard timepiece is a masterpiece in its own right. Gemstones, with their unique structures and compositions, pose formidable challenges, met with Alexandre's unwavering dedication and skill.

The aesthetic of the dial, characterized by an invisible setting, invites the eye to behold the gems in their entirety, free from the interference of prongs. Beauregard stands as a testament to the union of creativity and craftsmanship, celebrating the beauty of innovation and the enduring pursuit of horological excellence.