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AMIDA AT PERPÉTUEL GALLERY
Remember the AMIDA Digitrend? A true gem from Baselworld 1976. A Swiss watch with futuristic lines inspired by the sports car designs of the era, a hybrid before its time as it combined a mechanical movement and original LED-style display. The Swiss brand, pioneer designer of the coolest digital watches of the 70s, marks its grand return on April 30, 2024. A tribute to a magical decade, a toast to a future unfettered by creative dictates, where 'Space Age', boundless enthusiasm, and disruptive aesthetics are intertwined.
Enthusiasts across the spectrum are invited to rediscover the AMIDA brand and pre-order its iconic Digitrend 'Take-Off Edition'. To do so, please send an email to info@perpetuel.com
It’s been nearly fifty years since the AMIDA Digitrend was launched at Baselworld in 1976. Iconic from the start, it symbolized the audacity of a whole generation and inspired independent watchmaking from the 2000s to the present day.
On the eve of AMIDA’s 50th anniversary, two young entrepreneurs from the watch industry - watch designer Matthieu Allègre and Clément Meynier, founder of Depancel - are opening a new chapter for the brand with the re-issue of its flagship model.
The Take-Off Edition
The new AMIDA Digitrend 'Take-Off Edition' is not just a revival; it’s a reimagination. Crafted with a deep commitment to honoring its heritage while embracing modernity, this edition presents a range of improvements. The case, machined from a block of 316 L stainless steel, has seen its contours refined for sleeker aesthetics and improved finishes. The open back reveals the modern and reliable Newton caliber movement, beating at 28,800 vibrations per hour and offering 44 hours of power reserve.
Featuring an in-house developed module with a unique dual-disc construction, incorporating jumping hours for exceptional efficiency and precision, the new Digitrend combines technical prowess with aesthetic refinements. The redesigned minute window, typography, and logo signed by typeface and graphic designer Johann Terrettaz add to its allure.
"Reviving a brand like AMIDA is not just a nostalgic endeavor but a testament to its unique identity and forward-thinking approach. The return of the iconic Digitrend signifies a blend of heritage and modernity, highlighting its enduring legacy in inspiring innovation."
Hamdan Bin Humaid Al Hudaidi
The Dream Team Behind the Resurgence
The resurgence of AMIDA is not just about a watch; it’s about a passionate team dedicated to bringing this iconic timepiece back to life. Led by watch designer Matthieu Allègre, entrepreneur Clément Meynier, and horological engineer Bruno Herbet, the team combines expertise, vision, and a deep appreciation for the brand's legacy.
Matthieu Allègre, known for his impactful contributions to watch design, saw in the Digitrend not just a historic timepiece but a symbol of creativity and innovation. Clément Meynier, with his entrepreneurial spirit and love for design, saw an incredible opportunity to revive a pioneering brand. Bruno Herbet, with his technical mastery, tackled the challenges of modernizing the Digitrend while preserving its essence.
Together, they have created not just a watch but a statement piece that pays homage to the past while embracing the future. The AMIDA Digitrend 'Take-Off Edition' is not just a tool watch; it’s a cool watch for the new adventures of the 21st century.
Don’t miss your chance to own a piece of this remarkable edition. Send an email to info@perpetuel.com and join us as we celebrate the revival of an icon.